Take a spray-tanning trend, a healthy scientific breakthough and the Hermelink creative process, and you get Salon SoLatte. Beginning with the name, from Sol (sun) and Latte (the milk & coffee drink), this high-end product's entire brand image was created from scratch in our studio to stand out in a crowded market. The golden swirled logo and its clean white package are at home in the finest salons, while the positioning line, "too sexy for the sun" appeals to those who take care of their skin. Bold white-on-white outdoor advertising and trade show displays attract image-conscious consumers and savvy salon operators, while radio and web site explain how and why the product works.

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