Creating a dialog with the head of a company calls for a different approach. We think of the audience as busy...smart...and looking for people who can make him or her look even smarter. The Aon "Partners" campaign illustrates brilliant successes throughout history of two heads being better than one in accomplishing great things. When Aon offers to be the leader's business partner for risk management services, it's only natural to believe it might be a match made in heaven.

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