Sub-logos for Lonbar properties start with Bittersweet, named for a wild indigenous bush. The saturated color and elegance of the Spruce Pointe logo suggests artistic design for the discriminating buyer; its web site, sprucepointe.com was also created by Hermelink Advertising Design, in sync with the matching brochure. The light-hearted Meadowsweet and Lilac Hills logos suggest a more casual property (look closely at the Lilac logo). This family of logotypes was created to be at once coordinated in its look while remaining individually distinctive.
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