THE INSIDE EDGE
Futures trading startup TradeInside.net created a platform that would actually put traders inside the world's leading futures markets right from their laptops. No lag time, real time trading...everything good about being on the floor in London or Paris or New York or Chicago without having to get dressed. This newspaper/trade campaign teased potential traders with the benefits of being inside. Hermelink Advertising created the brand identity and logo, advertising, sales brochure and trade show materials.
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